One inbox for every channel
Widget chats and social messages arrive as one conversation list. Reply where the customer wrote, without leaving the inbox.


On this page
The conversation list
Every open conversation, newest activity first, with the channel it came from. Open one and the whole exchange is there.
Reply in place
Your answer goes back through the channel the customer used. They see a normal reply; you never switch apps.
How channels plug in
Instagram and Messenger ride on the channels you already connected in Brand. WhatsApp connects natively with its own number.
FAQ
Feed questions
Do social comments show up too?
Direct messages are the heart of the inbox. Comments live with their posts in Content, where reply context is better.
What happens when a channel token expires?
Same as everywhere: reconnect from the Integrations tab, and messages resume. The Channels docs cover it.