What are automated email sequences?
Emails that send themselves when something happens: a welcome series on signup, a nudge after silence. Built in Flows, powered by your templates.
On this page
Triggered, not scheduled
A sequence starts when a trigger fires, like a new contact arriving or a label being added. Each enrolled contact moves through the steps at their own pace.
Built in the Flows builder
Sequences are flows with email steps. The Flows section of these docs covers triggers, actions, and the builder itself.
The same guardrails apply
Automated sends respect email status, suppression, topics, and your daily quota, exactly like campaigns do.
FAQ
Sequence questions
Campaign or sequence?
A campaign is one send to many, now. A sequence is many sends to one, over time, triggered by behavior.
What happens if someone unsubscribes mid-sequence?
Sending to them stops. Status and suppression are checked at each send, not just at enrollment.