How do Insights work?
Performance per post and per channel, collected automatically, so what worked stops being a feeling and starts being a number.
On this page
Collected for you
Metrics for your published posts are collected from the platforms on a schedule. No exports, no spreadsheets.
Read it per post and per channel
See how a post performed across its channels, and how channels compare over time. The composer shows publish stats right on the post.
Pilot reads it too
Pilot has access to your performance context, so you can ask what changed this week and get an answer about your own numbers.
FAQ
Insight questions
Why is a fresh post missing numbers?
Collection runs on a schedule, and platforms lag on their side too. Give a new post a little time.
Do all platforms report the same metrics?
No. Each platform exposes what it exposes; comparisons are most honest within one channel over time.