How do I write my brand profile?
Your brand profile is one living document: story, voice, audience, and phrases to avoid. Pilot reads it before every draft.
On this page
One living document
Each workspace has a single brand document. No forms to fill, just writing: describe your brand the way you would brief a new teammate.
What to include
Your story: what you make, for whom, and why it matters.
Tone of voice, with real examples of copy you love.
Your audience and how you talk to them.
Phrases to avoid, so clichés stay out of drafts.
Long profiles still work
The document is indexed in sections, so Pilot finds the part that matters for the task at hand. Write as much as your brand needs.
FAQ
Profile questions
When do changes take effect?
Immediately. Pilot reads the current profile at draft time, so the next draft uses your latest edit.
How long should it be?
As long as it earns. A tight page beats an empty template, and concrete examples teach faster than adjectives.