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DocsCRMHow do I read deal insights?

How do I read deal insights?

Updated Jul 2026·1 min

Pipeline value, win rate, per-stage breakdowns, and recent momentum, computed live from your deals.

The Deals board with opportunities in pipeline stage columns and their values.The Deals board with opportunities in pipeline stage columns and their values.

Pipeline value

The value of everything still in motion. It answers the only forecasting question that matters: how much is on the table right now?

Win rate and won versus lost

Wins and losses are totaled by value, and win rate tracks the share you close. Declined deals count, which is exactly why the number is trustworthy.

Stage breakdown and momentum

See how many deals sit in each stage and what they are worth, plus what was created and moved in the last week. Bottlenecks show themselves.

Top contacts

The people behind your biggest pipeline stand out, so you know where the relationships that matter are.

FAQ

Insight questions

How fresh are the numbers?
Live. Insights are computed from your deals when you look, not cached overnight.
Why did win rate drop after a cleanup?
Marking stale deals Declined moves them into the loss column. The number got honest, not worse.