How does Pilot stay on brand?
Pilot reads your Brand Center: story, voice, and banned phrases all shape what it writes, with no per-chat instructions needed.
On this page
One source of truth
Your brand profile in Brand Center is the source. Update it once and every future draft follows.
Banned phrases stay out
Words you've banned in your brand profile are kept out of drafts, so the clichés you hate never sneak back in.
Brand skills sharpen it further
Brand skills are saved instructions, like a tone guide for launches, that shape how Pilot writes for you.
FAQ
Voice questions
What should I put in my brand profile?
Your story, tone of voice, audience, and phrases to avoid. Concrete beats abstract: real examples of copy you love teach it fastest.
Can I override the voice for one draft?
Yes. Say so in the thread, and your instruction wins for that conversation.