Brand kits: colors and fonts
A brand kit holds your colors and fonts. Name each color, give it a job, and your email designs pick the palette up automatically.
On this page
Colors with names and jobs
Each kit color has a name, a hex value, and a usage, like primary or accent. Values are validated as you save, and a bad entry is pointed out by name.
Fonts
Pick the fonts your brand uses. Where a surface has technical limits, like email, Medal Social resolves to the closest supported family.
Where kits show up
Kit colors flow into your email designs automatically. Change the palette once and future emails follow.
FAQ
Kit questions
Can I have several kits?
Yes. Keep one per brand look, like a main kit and a campaign kit.
Why did a color get rejected?
Color values are validated when you save, and the error names the exact entry to fix.