Demand gen on autopilot.
Product launches. Lifecycle emails. Changelog distribution. Customer stories. Run growth marketing like a five-person team — with Pilot and Flows doing the repetitive part.
Automations
12 campaigns syncing
What's inside
Launch playbooks
Pre-built sequences for every launch — from a v1.1 feature drop to a Product Hunt #1 push. Pilot adapts the playbook to your product and brand voice.
Lifecycle for activation
Send a signup or activation event to a Flow by webhook. Pilot writes the activation email for users stuck at a step, and answers onboarding questions in the Helpdesk.
Changelog distribution
Every release triggers a changelog Flow — webhook in, posts to X, LinkedIn, Bluesky and a customer email out. Pilot writes per channel.
Customer story factory
Pilot reads your testimonials, NPS responses, and support transcripts. Suggests customers worth a story. Drafts the interview questions. Ships the case study.
A closer look
T-7 to T+30, all written.
Pilot drafts the entire launch arc: tease, deep dive, founder thread, launch day push, day-after thank-you, week-after results recap. You approve; we ship.
- Pre-built playbooks for v1, feature drop, ProductHunt
- Coordinated across X, LinkedIn, Product Hunt, email
- Per-channel post variants in your brand voice
From signup to paid, written.
Your product sends events to a Flow by webhook. Stuck at day-3 activation? Stuck at first team invite? Pilot drafts the right email, and the Flow sends it.
- Webhook triggers from your product events
- Per-funnel-step personalized copy
- Replies to onboarding questions in DMs
Every ship, distributed.
Tag a release and call the Flow’s webhook. Pilot writes the X post, the LinkedIn post and the "what’s new" email. You approve; the Flow ships.
- Release webhook → Flow → every channel
- Filter by label or release type
- Per-channel adaptations (X-sharp, blog-detailed)
Three steps to live
Connect product events
Send signups, activations and releases to Flows by webhook, or through the REST API and SDK.
Pick playbooks
Launch, lifecycle, changelog, customer-story — pick what's relevant to your team this quarter.
Let Pilot run growth
Pilot drafts, schedules, replies, and reports. You approve at the speed your founder bandwidth allows.
Built for the teams that ship
Replace 'growth hire #1'
You don't have a growth team yet, but you have a product. Pilot drafts the marketing your future first hire would have written.
Cover launches without a 5-person team
Your PMM is overwhelmed. Pilot handles routine launches, changelog drops, and lifecycle emails — your humans focus on the big plays.
Reach developers in their language
Pilot trains on your docs, your CHANGELOG.md, and your community. Posts on Hacker News, X, and Bluesky in the right register.
Common questions
Do you have a startup program?
How do releases reach Medal?
Does this replace HubSpot Marketing Hub?
Can Pilot draft for Hacker News / dev audiences?
Get started with Medal Social today.
Cancel any time. Pilot and every product included.